Inspired by California’s sunny coast comes 405Story, an online womenswear label with a west coast state of mind.
Simple silhouettes are accompanied by playful prints in an array of bold floral prints, seaside stripes and quirky illustrations in luxe fabrics.
Working with various different female shapes, each piece has a purpose and function without compromising in design detail. Bringing a feminine and modern touch to each piece designed.
Every piece created is a playful twist on a classic style or a quirky new take on timeless tailoring. 405Story takes its wearer back to an easier era, perfectly embodied by the sunny drive on the 405 freeway.