Leggsington Q&A: with Bell & Fox Founder Sarah Edwards

We’re huge fans of Bell & Fox over at Leggsington HQ - and know you are too! So we spoke to B&F Founder Sarah, about what inspired her line, her favourite pieces from the collection and her advice to other budding entrepreneurs.

Ashley James Blogger Style Bell & Fox

What inspired you to start an accessories line?
I completed a degree in Footwear and Accessories Design, and have been working as a designer for other brands for the last 25 years.  In 2015, I had a ‘now or never’ moment, and decided to launch my own brand.

How did you come up with the name Bell & Fox?
As a child, I always had bells on my toys, and later on all of my bags, so when I decided to launch my own brand, I knew there had to be a bell!  When I was thinking about a brand name, my mum reminded me of my first toy, which was a cuddly fox which had a bell on a red ribbon – then Bell & Fox was born!
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Ashley James Bell Fox
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What do you think makes Bell & Fox unique?
Drawing on my years of experience designing for other brands, I knew I wanted to make bags that were incredible quality and great value for money.  I wanted to create a range of bags and accessories that could be worn with any outfit; easy, relaxed styling.  Clean lines and great quality combined with easy functionality are what define Bell & Fox – what hopefully makes Bell & Fox unique is the ability to bring all of these together.
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Where are Bell & Fox bags made?
We use full grain leathers that are all a bi-product of the food industry, and make in the same factory in China that produce Marc Jacobs, Kate Spade, WANT les essentials de la vie etc – it’s a factory I have worked with for many years for other brands, and their quality is fantastic.
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Bell fox
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How genius is the Fox bag! What inspired it’s unique design?
Thank you – I still use the very first sample from 2 years ago every day! I wanted to use the fox shape, but in a practical way, and be able to use as a crossbody and a clutch.  It was one of those designs that worked on the first samples, and has been our best seller since we launched.
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We know it’s hard, but if you had to choose just one piece from your range, what would it be?
It has to be the Fox Bag as I use mine every day…although our new leopard print ‘pony’ styles for SS17 are already becoming a favourite!
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Bell and Fox Fox Bag
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What can we expect for the coming SS17 season?
The new leopard print ‘pony’ leathers are amazing!
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Which item in your wardrobe can’t you live without?
Other than a good bag, it would have to be my vintage tuxe jacket – it goes with everything.
What’s the one type of bag everyone should own?
One that works for your lifestyle, and one that makes you smile when you wear it.
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What inspires your style?
I love the combination of vintage pieces – I have a huge collection of clothing and accessories – and new, minimal styling.
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Bell and Fox Blogger Style
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What do you think makes English style unique?
We aren’t afraid to break the rules and celebrate our individuality.
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What advice would you give to young women looking to start up their own business?
Spend time researching your market, your design, your manufacturing base, then go for it – don’t live with the regret of never trying!
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What are your goals for 2017?
To continue to develop Bell & Fox – even after almost 2 years, I feel like I am only just beginning!
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Shop the Bell & Fox collection here.

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